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Shah Rukh and Ajay’s films incur huge losses

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November 21, 2012

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The longest running war between ‘Jab Tak Hai Jaan’ and ‘Son Of Sardaar’ may have come to an end with each movie running at their own pace across theatres. But little did they know that their festive releases would also constitute losses.
huge losses
Despite releasing the movies on Tuesday as Diwali releases, the films could not collect the actual numbers they’d wished to. Just a day after the release, political figure Balasaheb Thackarey’s (who was also associated with the top brass of Bollywood) critical health condition news spread across the city like wildfire.

With the leader’s unfortunate demise on the weekend the entire city of Mumbai came to a grinding halt and theatres pulled down their shutters, thus bringing ‘JTHJ’ and ‘SOS’ to a standstill.

The buzz is that all the theatres in Mumbai, Pune and major cities of Maharashtra were shut for two days which added huge losses to the filmmakers. According to critic Taran Adarsh the films are to lose out on Rs 12 crore as the shows were cancelled. However, leading distributor Devendra Shah said, “I think the two movies must have suffered Rs 16-18 crore losses.” Explaining further Shah added, “Many did not get to see the films on Tuesday and Wednesday due to housefull shows and also Diwali celebrations. People had planned to watch it over the weekend.”

An insider from SOS confirmed the loss of Rs7 crore while Cinemax India (after cancelling eight shows across 66 screens) reported a loss of Rs 2 crore.

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