Rani Mukherji Strange New Film Promotions
Surprise, surprise, Bollywood marketing strategists have come up with yet another novel way to promote films! This time, it’s via EATING, yes, you got that right the food related to a film!!! For instance the very Bengali Rani Mukherji who loves her fish curry and would probably eat jhaal-muri (a bhel-like snack), is suddenly seen eating nothing but poha (a Maharashtrian snack). Reason? Obviously, it helps in the promos of ‘Aiyya’a, where she plays a Maharashtrian girl…
Then Vivek actually cooked up a storm for the promos of ‘Kismat Love Paisa Dilli’, since the venue was structured like a dhaaba. Hang on, that’s not all. ‘Kamaal Dhamal Malamaal’ saw Nana Patekar and Madhushree hogging jalebis and samosas for the promos. Priyadarshan admits this worked for the promos, since Nana’s character in Kamaal… eats a lot!
Anurag Kashyap, with his actors Kunal Kapoor and Huma Qureshi of ‘Luv Shuv Tey Chicken Khurana’ are going all the way to Punjab for the promos of the film. They’ll live with Punjabi families and learn to cook special dishes!
To give credit where it’s due, it all started with Inder Kumar and ‘Double Dhamaal’… He had his heroine Mallika Sherawat making jalebis at the promo events, in connection with the song ‘Jalebi Bai’. This was a hit and the food connection took off from there